Tone

NIKE has chosen Colin Kaepernick to be on the cover of their 30th Anniversary of their “Just Do It” campaign. Obviously there are strong opinions about this and there will be some NIKE/Kaepernick faithful that applaud this move and others will not. The fact of the matter is, Kaepernick is probably one of the most recognizable faces on the planet and not for being an athlete. I truly believe that Kaepernick’s lack of talent is keeping him out of the NFL right now. Before we get to crazy with that statement, consider that he went from a starter to a backup because of his wildly inconsistent play. There have been multiple reports that he was offered the backup QB job by teams but turned it down based on salary. The NFL is not colluding against him, he himself is colluding against himself because of his brash, false ideology of his talent. For god’s sakes Jimmy G was Tom Brady’s backup for years before he left for greener pastures in the very team that Kaep played. The business aspect of using Kaepernick is smart in the respect that who better to promote a “Just Do It” campaign than a guy who is recognizable by the majority of the country, possibly even world. The blow back will probably be significant at first but I don’t buy that people will stop buying from NIKE based on this. Nike will be ok, trust me and just do it!